Sunshine State trolling: UCF billboard in Gainesville promotes Knights as ‘future of college football’

Oct 7, 2017; Cincinnati, OH, USA; Fans of the UCF Knights show support against the Cincinnati Bearcats in the second half at Nippert Stadium. Mandatory Credit: Aaron Doster-USA TODAY Sports

UCF is hyped for the Gus Malzahn era of Knight football. The latest marketing campaign includes some trolling via billboards on other programs’ home turf.

In Gainesville, UCF now has a billboard telling drivers on I-75 that they are 124 miles from the “future of college football.”

Billboard spotted in Gainesville. (h/t /r/floridagators)

— RedditCFB (@RedditCFB) April 6, 2021

The Gainesville billboard hit social media days after a similar billboard near FSU campus was spotlighted in the Tallahassee Democrat. Per the Democrat’s Jim Henry, UCF has 31 billboards in Florida and the Atlanta area with the “future of college football” slogan, words used by Malzahn in his opening press conference. Each billboard features the mileage from its location to Orlando.

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